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Maypay Maypay

Maypay is the first app that revolutionizes the payment experience by turning it into a game: the winner doesn’t pay for his purchase!




Branding & Product design


Branding, Strategy, UX/UI Design, WP Development

01. Maypay App buyer


becomes entertainment becomes entertainment

02. Maypay Brand identity

03. Maypay Logo design

04. Maypay Brand book

05. Maypay Business card

06. Maypay Stickers

07. Maypay Billboard

— Services

Maypay’s positioning is tailored to the target audience, mainly Generation Z and Millennials. The brand identity is exuberant, playful, and innovative; in line with the chosen vision: payment becomes entertainment. The colors symbolize fun, energy, and joy. Simple, abstract and modern shapes convey innovation and usability.

01 Strategy

— Benchmarking

— Brand Strategy

— Branding

Digital strategy

UX strategy

Communication strategy

Content strategy

Social media strategy

02 Design & creativity

Logo & identity

Visual design

Art direction

Web design (UX/UI)

Web development


Photo shooting

Video & commercials

03 Marketing

Branded content

Social media management

Content marketing

SEO optimization

Analisi & monitoring

Website design

08. Maypay Landing Buyer

09. Maypay Landing business

10. Maypay Landing page

Mobile app design

A strong Brand Identity is fundamental for companies and even more for startups.
A communicative and coherent brand is a powerful tool to establish credibility not only with customers but also with investors and partners.

Starting from the idea of enabling customers to win their purchases, we defined the product’s features, then moved on to the phase of designing the interaction flow and the user interface design system. The buyer app, dedicated to the B2C audience, offers users an extremely intuitive payment experience.

Both the app and the business portal for merchants have an easy-to-follow registration process and a range of features. These features give merchants a clear overview of payment details, winnings, costs, marketing tools, and data monitoring.

After planning the website sitemap, we designed wireframes, texts and visual elements. The site includes a large FAQ section to assist users and merchants in getting started with Maypay’s digital products.

11. Maypay App store

12. Maypay App store

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