La Nuvola is a historic contemporary art gallery in Rome, founded in 1999 by Fabio Falsaperla on Via Margutta. It is currently directed by his daughter, Alice. Specializing in the art of the 1960s and 1970s, the gallery has gained national and international renown for its exhibitions. — Branding — Communication strategy — Content strategy — Logo & identity — Visual design — Web design (UX/UI) — Web development — Branded content — Editorial design — Content design (social)Galleria La Nuvola Galleria La Nuvola
The Concept
— Services
After analyzing the positioning, competitors, and existing communication material, we have developed the strategy and the executive plan for the gallery’s rebranding, aiming to innovate the brand image while maintaining a strong connection with the gallery’s illustrious past.
01 Strategy
02 Design & creativity
03 Marketing
The rebranding of the logo pays tribute to Tano Festa and his iconic artwork “Finestra sul Mare”. Fabio Falsaperla had already honored the artist by naming the gallery “La Nuvola”. By embracing another of the artist’s works, we aim to create a seamless connection between past and present.
