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Galleria La Nuvola Galleria La Nuvola

La Nuvola is a historic contemporary art gallery in Rome, founded in 1999 by Fabio Falsaperla on Via Margutta. It is currently directed by his daughter, Alice. Specializing in the art of the 1960s and 1970s, the gallery has gained national and international renown for its exhibitions.

Client

Galleria La Nuvola

Project

Rebranding

Activities

Branding, Design, UI, UX, Development

01. La Nuvola Logo design

02. La Nuvola Logo grid

03. La Nuvola Brand strategy

Tano Festa Finestra sul mare

The Concept

The rebranding of the logo pays tribute to Tano Festa and his iconic artwork “Finestra sul Mare”. Fabio Falsaperla had already honored the artist by naming the gallery “La Nuvola”. By embracing another of the artist’s works, we aim to create a seamless connection between past and present.

— Services

After analyzing the positioning, competitors, and existing communication material, we have developed the strategy and the executive plan for the gallery’s rebranding, aiming to innovate the brand image while maintaining a strong connection with the gallery’s illustrious past.

01 Strategy

— Branding

Communication strategy

Content strategy

02 Design & creativity

Logo & identity

Visual design

Web design (UX/UI)

Web development

03 Marketing

Branded content

Editorial design

Content design (social)

04. La Nuvola Business card

05. La Nuvola Brand stationery

06. La Nuvola Social card

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